The ?new face? of Apprenticeships
Dated: 12/12/2008

It has been announced that Sir Alan Sugar is the new 'face of Apprenticeships'!

It has been announced that Sir Alan Sugar is the new 'face of Apprenticeships'! As a supporter of the programme and a high profile employer of apprentices himself, Sir Alan will be featured in the advertising campaign for Apprenticeships, which runs from 2 February to 1 March 2009 and which aims to encourage more employers to offer Apprenticeships across all sectors.

Four high profile events for employers will be taking place in February and March 2009 and the North East is lucky enough to be hosting one. The plan is for Sir Alan Sugar and both John Denham and Ed Balls, Secretaries of State for Innovation, Universities and Skills and for Children, Schools and Families, to speak at all four events. The events, which are also taking place in Leeds, Birmingham and London will be Apprenticeship branded and will include presentations and Q&A sessions. The exact dates and venues are still to be confirmed. Watch this space

Apprenticeship Campaign
A regional direct mail campaign targeting employers will run from mid January next year.
The campaign will primarily focus on the following sectors: Retail; Hospitality; IT; Health and Social Care; Early Years; Engineering; Construction. Employers of all sizes and from all parts of the region will be included. The campaign will be phased over a number of months, and will include telemarketing follow up. All the leads generated by the campaign will be managed by the interim National Apprenticeship Service project team in the region.
This regional activity will complement the national Apprenticeship marketing campaign